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I support Apple trying to turn privacy into a major marketing issue, but I think we’ve basically already learned that consumers just do not care.
by fullshark 7y ago
I support Apple trying to turn privacy into a major marketing issue, but I think we’ve basically already learned that consumers just do not care.
- awakeasleep 7y agoI'd modify your idea to say "consumers generally don't make decisions based on privacy alone" -- a much milder take that leaves a lot of room for experimentation in the future.
- Godel_unicode 7y agoWhat evidence do you have that this milder phrasing is justified? Everything I've seen agrees with GP.
- iscrewyou 7y agoThey will care. They watch marketing. And that is the point Apple is trying to make. I assume, next is banners at the Apple Stores and at Best Buys.
- baddox 7y agoOn the contrary, I think we’re learning that consumers do care if they feel like they have some basic knowledge and control of their personal data.
- sudoscript 7y agoIt’s a trade off between convenience and security. Consumers _do_ care, just not enough to put unusual amounts of effort in. These moves by Apple make it much easier, and could become things consumers expect from their devices, since they don’t have to give up convenience to have them.
- SlowRobotAhead 7y ago“If I would have asked people what they wanted, they would have said a faster horse” You’re right. If Apple can show people you can have security and it can be easy, people will demand that.
- somatic 7y agoYeah, but what if the marketing isn’t for consumers? What if someone at Apple was smart enough to figure out that the rampant abuses perpetrated by privacy-monetizing Silicon Valley et al. were ultimately time-limited and would blow up eventually? What if Apple’s privacy-focused marketing was aimed at regulators?
- fnordsensei 7y agoAnd/or aimed at people like me, who will then go on to force/nag people around me to use more private/secure alternatives.
- bjelkeman-again 7y agoWorks locally around me. My family isn’t using Android for this reason.
- tty2300 7y agoThey don't care because they don't see what there is to care about. Features like this show them visually how incredibly invasive most apps are.
- lotsofpulp 7y agoThe numbers show the company advancing privacy for consumers is reaping 90%+ of the profits in the business. While it’s not conclusive proof, I would say that the company might know something about what their customers want.
- xiphias2 7y agoEverybodyin the world has dirty secrets. When governments were unable to use the data from big companies, it didn't matter. The more aggressive governments get (for example actively asking social network ids on the border), the more people start caring about their privacy.
- kevinherron 7y agoConsumers care about what companies and marketing departments tell them to care about. Apple pushing privacy might actually make people care.