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In terms of UX, I'd argue shipping the cars software locked in the first place would have been strictly superior to shipping SR+ and downgrading it after the fa
by reitzensteinm 7y ago
In terms of UX, I'd argue shipping the cars software locked in the first place would have been strictly superior to shipping SR+ and downgrading it after the fact.
The rational part of your brain understands why, but I think some pretty fundamental loss aversion emotions kick in when a product you own is downgraded, even if you chose not to pay for the extra features.
Of course, that may be exactly what Tesla is banking on, considering you can just get your credit card out to get it back. I wouldn't be surprised if future SR models come with a one month trial even now the downgrade has been developed.
Parent has a point, IMO, and your reply doesn't really address it.
- kinkrtyavimoodh 7y agoThey needed some time to implement the software locking. So it was a choice between delaying delivery by a few weeks vs delivering with extra features and turning them off later.