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Profits from RAM and Jeep kept FCA alive for a decade while Fiat floundered. Consumers do not want cheap, reliable cars that are good on gas - they want SUVs. E
by rpiguy 7y ago
Profits from RAM and Jeep kept FCA alive for a decade while Fiat floundered. Consumers do not want cheap, reliable cars that are good on gas - they want SUVs. Even Toyota knows this and has three times as many SUV models than cars. Fiat and Alfa sales are down in the US again almost 30% but RAM and Jeep are selling like gang busters.
Dodge and Chrysler brands sales suffer primarily because they lack SUVs.
- stjohnswarts 7y agoYep Americans want SUVs and Trucks mostly these days. Most people who want cars either want cheap/gas efficient ones (commuters/college students) or muscle cars. The 4 door sedan is in a death spiral