I think the original comment meant intrinsic in that, because advertising has the greatest value when it advertises a better product than other categorically si

I think the original comment meant intrinsic in that, because advertising has the greatest value when it advertises a better product than other categorically similar products, advertisers converge toward advertising a better product than they actually sell. If your product has the same qualities as a number of other products, the only way to increase value is to make your product seem better than it is. Also, this is not a new thing by any stretch; humans have been doing this since Ogg sold his "Magic Fire-God Kit" (1 piece wood, 1 piece flint, 1 piece rock) as making better fire than Uhg's "Fire Kit", consisting of the exact same stuff. Seems intrinsic to human nature. I think this is why innovators are more important than advertisers.