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I looked at your problem page and it's not true that Google Analytics bounce rate is not useful for single-page applications. You can trigger events with JavaS

I looked at your problem page and it's not true that Google Analytics bounce rate is not useful for single-page applications. You can trigger events with JavaScript and choose whether they affect bounce rate, so you can manually trigger an event when the user scrolls down, clicks something, spends a few minutes on the site, etc. So your problems with the bounce rate metrics are just not true. Also I saw you mention it doesn't track returning users, that's not true either. I can actually see insights into how many users return month after month, and it'll tell me what my activity is per channel and if one channel outperformed others, so it's pretty powerful in this regard for a free platform. I skimmed it but from just reading those it sounds like you should try to get better familiarity with Google Analytics and talk to users to see what their main pain points with existing platforms are, as well as establish more concrete value propositions. Google Analytics is free after all, I'm not convinced yet to move to a paid platform that tries to address problems I'm not experiencing.

volument 7y ago
Google Analytics bounce rate isn't useful for single-page applications unless you monitor user activity with JavaScript and GA event tracking. Not everyone is aware of this and/or can do this. We should update the docs with regards to events. GA can do retention reports or "cohort analysis" and show how visitors return in a monthly basis, but there are two critical limitations on it: 1) It doesn't show you which landing pages, target markets, or their combinations are retaining the most. 2) You can only study one metric by the time and not the total retention + conversions each segment generate, which should be the deciding factor There is no initial interest, nor predictions either. So when doing a new campaign you cannot take any insights from cohort analysis until you wait for enough return visitor data. We certainly agree that Google Analytics is an awesome tool and it has served our sites really well in the past. It gives tons of general insights for a free service, but isn't designed specifically for conversion optimization. Hence Volument.

volument 7y ago

Google Analytics bounce rate isn't useful for single-page applications unless you monitor user activity with JavaScript and GA event tracking. Not everyone is aware of this and/or can do this. We should update the docs with regards to events. GA can do retention reports or "cohort analysis" and show how visitors return in a monthly basis, but there are two critical limitations on it: 1) It doesn't show you which landing pages, target markets, or their combinations are retaining the most. 2) You can only study one metric by the time and not the total retention + conversions each segment generate, which should be the deciding factor There is no initial interest, nor predictions either. So when doing a new campaign you cannot take any insights from cohort analysis until you wait for enough return visitor data. We certainly agree that Google Analytics is an awesome tool and it has served our sites really well in the past. It gives tons of general insights for a free service, but isn't designed specifically for conversion optimization. Hence Volument.