what stops a company that charges for it's services from also making even more money by selling your data Their reputation. If a company develops the reputatio

what stops a company that charges for it's services from also making even more money by selling your data Their reputation. If a company develops the reputation for not doing that, then changing their minds will alienate people. Notably, Apple has begun to develop a reputation for caring about privacy. It fits their hardware-driven business model. It has a nice side effect of creating a moat that would be difficult for ad driven businesses to cross.