It’s not manipulation. They mention the price difference on their website: https://help.barnesandnoble.com/app/answers/detail/a_id/3265/~/about-bn.com-and-barn

It’s not manipulation. They mention the price difference on their website: https://help.barnesandnoble.com/app/answers/detail/a_id/3265/~/about-bn.com-and-barnes-%26-noble-retail-store-price-differences https://help.barnesandnoble.com/app/answers/detail/a_id/3265... Beyond that, the in-store price is considered to be the “normal” pricing. You are getting a discount on the website.