I used to work on cloud gaming and the business is tough. We were the second generation, Onlive and gaikai were the first. We had some edges, but not enough to

I used to work on cloud gaming and the business is tough. We were the second generation, Onlive and gaikai were the first. We had some edges, but not enough to make it work. The most difficult part is not technology: delivering low latency video streams. The most difficult part is cost control. At the time we did it, the cost to support one user to play for two months will be more that buying a decent pc or console, assuming 8 hour game play per day. Google did something smart, using Linux and working with developers. This could make user isolation easier and save money. We engineers thought about it too, but our PMs wanted shortcuts, they wanted to make existing games work. Cloud gaming is hard. You have to own every piece of the technology to make it work. GPU, video encoder hardware, OS, cloud infrastructure, game content, game distribution platform. Out of all companies, Microsoft seems to have most of the pieces.