I’ve been in the game for about 8 years now and I agree a lot with the author. I also think one issue is in the talent pool and hiring. You get a lot of well me

I’ve been in the game for about 8 years now and I agree a lot with the author. I also think one issue is in the talent pool and hiring. You get a lot of well meaning but by and large poorly trained people in the space. And the result is poor use of the tools. Look at Salesforce Marketing Cloud for example. It’s immensely powerful. But 9 out of 10 orgs that use it are a shit show. And their results are often terrible. Because you have teams that simply aren’t technical enough to use it properly. This is common across the entire ad tech stack.