3 ms·
Volument reveals us, for example, how the people that come from Google search generate much more traction than the other market segments. A super valuable piece
by jodrellblank 7y ago
Volument reveals us, for example, how the people that come from Google search generate much more traction than the other market segments. A super valuable piece of information that we will use on our marketing.
Does it show that people coming from HN want to glance at your startup and see what it does, whereas people coming from Google have no idea what to expect and take longer to work out who you are and what you do?
Does it show that neither Google users nor HN users know what you do, but HN users are more experienced with websites and spend less time mentally categorising them?
Does it show that HN users are less interested in marketing / conversion than people who Googled for a related term enough to find your site?
What's the super-valuable insight and how will you use it?
- volument 7y agoIt indeed shows which market segments just glances the startup (3, 7, 15 second stay rates) and which segments find the content more interesting. It doesn't tell you the exact emotional reason why someone leaves early. The super-valuable insight is to know how the various segments proceed on the AIDA funnel (attention, interest, desire action) so you understand how your visitors convert. It also reveals your best target markets and landing pages that generate the most traction. This data is not available elsewhere.