Subtly, bay area costs are preferred to prices paid by VC backed companies. I built a bootstrapped logistics company in SFBA, and it was brutal. Frankly, we onl

Subtly, bay area costs are preferred to prices paid by VC backed companies. I built a bootstrapped logistics company in SFBA, and it was brutal. Frankly, we only succeeded/survived because of a single giant deal that involved software and not logistics, i.e. 95+% margin.