Using "data" as if it were plural sounds odd to most English speakers. Some people insist that because it is technically the plural of datum (in Latin anyway) i

Using "data" as if it were plural sounds odd to most English speakers. Some people insist that because it is technically the plural of datum (in Latin anyway) it has to take plural verbs. But what is technically correct is meaningless compared to what sounds correct. What sounds normal compared to what sounds odd is the only thing that really determines if a usage is correct or incorrect (unless writing in a context that mandates following a specific style guide). "Data is" sounds correct to most people so it is correct, Latin be damned.