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Tangentially related... the most memorable answer/blurb I've heard to the question "what do you sell?" came from a Coca-Cola executive in an interview with Char
by PopeDotNinja 7y ago
Tangentially related... the most memorable answer/blurb I've heard to the question "what do you sell?" came from a Coca-Cola executive in an interview with Charlie Rose (I forget which one, so citation needed). The exec said "we sell ready-to-drink, non-alcoholic beverages". I've never heard a marketing pitch that told me more about what a company does than that blurb, and I use that as my benchmark for whether a blurb I am crafting describes what I am trying to pitch.
- OriginalPenguin 7y agoI think it can be simplified even more: "we sell non-alcoholic beverages". Especially because they own Minute Maid, and Minute Maid concentrated orange juice is still a thing. In fact Minute Maid's very name alludes to it not being ready-to-drink.
- sytse 7y agoFunny to see the Minute Maid product page https://www.minutemaid.com/products/ https://www.minutemaid.com/products/ shows drinks that seems ready-to-drink.