"• Open - Mac owners test high in the open-personality category. They are more likely to buy organic food, drink Starbucks, and drive a hybrid." What is open a

"• Open - Mac owners test high in the open-personality category. They are more likely to buy organic food, drink Starbucks, and drive a hybrid." What is open about behaving like the upper middle class, NPR listening, "Stuff White People like" median? "• Not Dogmatic - Apple fans are liberal, both socially and politically. They tend to shy away from looking to religious or moral leaders for guidance and believe kids should be exposed to moral circumstances and free to draw their own conclusions." A Mac is very easy to customize within a very small range. Beyond that, you're stuck. The typical Mac user is not necessarily someone who is non-dogmatic, "open", a "perfectionist", or "eco-minded" (http://www.greenpeace.org/apple/ http://www.greenpeace.org/apple/), etc., but is someone who is willing to pay a premium to signal these attitudes with their computer.