The presumption of innocence is a legal presumption. Anyone is free to make private judgments about someone's innocence or guilt without waiting for a criminal

The presumption of innocence is a legal presumption. Anyone is free to make private judgments about someone's innocence or guilt without waiting for a criminal verdict. That said, Amazon's phrasing ("this woman was caught on camera breaking into a vehicle") does seem a bit reckless. If the person in the video is innocent, she can and should sue Amazon for defamation.