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+1 with that. Having worked for an ad network: it doesn't matter how good your recommendation algorithms are if all you have in your ad campaign pool is shitty
by tilolebo 7y ago
+1 with that.
Having worked for an ad network: it doesn't matter how good your recommendation algorithms are if all you have in your ad campaign pool is shitty diet and car ads.
- a123b456c 7y agoThere is an alternate explanation that doesn't rely on advertiser stupidity. Most advertisers are statistically unable to estimate the profitability of their campaigns, because ads generally exert weak effects in very noisy environments. There is some high quality evidence supporting that, e.g. https://academic.oup.com/qje/article/130/4/1941/1914592 https://academic.oup.com/qje/article/130/4/1941/1914592 Nota bene, weak effects does not mean ads are necessarily profitable. Profitability depends on many factors including margin, retention, ad cost, etc.