The problem of this line of thinking is that it assumes every company is just one guy in a basement who's responsible for all facets of all operations. In the r

The problem of this line of thinking is that it assumes every company is just one guy in a basement who's responsible for all facets of all operations. In the real world, an editorial department doesn't get to dictate what technology gets adopted by the SEO department, or how accessibility is implemented by the software development team. It's easy to say "well company X should really simply do [Y] to fix [morally good cause]", but in reality that ends up being non-actionable because it doesn't take into account that due to bureaucracies, some things are easier said than done. Another thing that I think is somewhat counter-productive is criticizing a news outlet for doing things that are at odds with what they write. News outlets are not about leading world changing initiatives by example, they are about spreading information so others become conscious of issues they might otherwise not think about. I feel that saying "well I see you don't put your money where your mouth is" somewhat weakens the importance of the point being made (i.e. if it isn't being done, then it must not be that important)