If you're fascinated by the unintended consequences of technology it might be worth picking up a copy of "Understanding Media" by Marshall McLuhan. This hacking

If you're fascinated by the unintended consequences of technology it might be worth picking up a copy of "Understanding Media" by Marshall McLuhan. This hacking of book subtitles is a great example of what I like to call the "McLuhan Effect", but honestly I just can't remember the proper term for it.