Author here. The companies listed are by no means meant to be an exhaustive list, just illustrative examples. As long as Experian buys and sells consumer data

Author here. The companies listed are by no means meant to be an exhaustive list, just illustrative examples. As long as Experian buys and sells consumer data (and in the Australian market, mosaic segments are often used and widely known) they'll be relevant to the point. I could rattle off a good two dozen names of AdTech companies, or companies making AdTech plays as a minor element of their business (like gosh dang adobe lol) and not even scratch the surface of the industry.