> why isn't the fraud better tracked? Because the people who are best-positioned to do something about click fraud also make heaps of money off of click fraud.

> why isn't the fraud better tracked? Because the people who are best-positioned to do something about click fraud also make heaps of money off of click fraud. For example, browser extensions like AdNauseam that randomly "click" on ad links are maybe meant to be a middle finger aimed at the ad networks, but, realistically, if you, the person doing the advertising, are paying for clicks, then the main effect of such extensions is to transfer money from your pocket to the ad network's.