I'm grateful you mentioned the "sales is part of the value I'm providing" aspect - totally agree. To add to it, we now know that "build it and they'll come" is

I'm grateful you mentioned the "sales is part of the value I'm providing" aspect - totally agree. To add to it, we now know that "build it and they'll come" is a fallacy and we have to "make people something want". Yet, "make something people want" is not enough. We have to first make it, ensure it's something they want, and find a way to _bring_ it to people. And that bringing to people is part of the package. Can be done through sales, or digital marketing, or outsourced through affiliates, or it can rely on advertising. Or a combo. I feel that the proof is in the pudding, and without people actually "buying" our products, we haven't proved that they want it, not at the price we're selling it at.