Find an existing market first. It is much easier to sell to people that are already looking to buy something. Just because someone says something is a problem

Find an existing market first. It is much easier to sell to people that are already looking to buy something. Just because someone says something is a problem, it does not mean they will open up their wallet. I have built stuff that nobody wanted. I put in far too much time on these projects only to hear crickets at launch. Here are a couple of books that I found helpful for getting me to approach things from a different perspective: $100 Startup by Chris Guillebeau Will It Fly by Pat Flynn This is Marketing by Seth Godin