In the west, changes are more likely to occur when problems get attention. This is the beauty of democracy: Attention can be powerful, because it can change how

In the west, changes are more likely to occur when problems get attention. This is the beauty of democracy: Attention can be powerful, because it can change how people votes. And when it comes to people making personal changes, the free will is strong, but with the big life style changes we need, I do not believe we can rely on free will only. The changes have to be incentivized somehow from government side. The west is RICH. We can afford to invest in saving ourselves from a global catastrophe. How? You punish bad behavior through taxes and fines, and reward good behavior through tax breaks and financial support. Will it hurt the economy? Quite possibly. Can we afford it? I think we cannot afford the opposite.