This part is more art than science, and requires being objective about the subjective, and what I mean by that is: being honest about what you're offering and i

This part is more art than science, and requires being objective about the subjective, and what I mean by that is: being honest about what you're offering and if it's actually valuable to your prospects, and then seeing if how you're presenting your offer is simultaneously clear and breaks through the noise. At the end of the day we're still talking about sales, just in a new form, in a multi-dimensional bazaar called the Internet.