CO2 is a hard sell because you can not see it and because the reduction of it sound not fun, especially as Greens/Environmentalists are generally spreading a pe

CO2 is a hard sell because you can not see it and because the reduction of it sound not fun, especially as Greens/Environmentalists are generally spreading a pessimistic message. People actually endorse positive messages more. That said, I think we have to sell CO2 reduction by proxy. To me, investing in CO2 reducing technologies induces not fear, but sheer excitement. Look how much calmer, less smelly and more liveable a city with only electric cars/bikes would be! How much more could we travel by plane if it was powered by renewables! How cool would it be to use products that last longer instead of throwing them away all the time! How nice would it be to heat the house without burning expensive oil! What is good for the environment is good for a great materialistic life. We just have to change our perception.