4 ms·
Only you know how you set up your ads. Did you use the right keyword targeting? Location settings? Is your ad copy relevant to what you're actually selling o
by bduerst 7y ago
Only you know how you set up your ads. Did you use the right keyword targeting? Location settings? Is your ad copy relevant to what you're actually selling or even to your website? Does your website have clear CTAs and copy? What is considered your conversion goal? Are you advertising in a popular market? Have you tried optimized with A/B testing for any of the above?
- DailyHN 7y agoRetargeting + content keyword + location targeting. That is, people that have visited my site in the past(with separate ad groups to test "expanded audiences"), currently visiting another site with the target keywords, from a targeted location. And ads are generic branding and go to the homepage. Conversion goal: simply clicking anything at all.
- bduerst 7y agoIs your goal brand awareness or actual conversions (i.e. selling something or form fills)? It sounds like you're trying to do both.
- cameronbrown 7y agoIf they've visited before, why will they come again without a reason? Your ad has to actually convince them to do something beyond read the same thing twice.