Author here. I think your response only holds true if both the market acts rationally (which isn't the case if people are optimizing-for-resume), and the benef

Author here. I think your response only holds true if both the market acts rationally (which isn't the case if people are optimizing-for-resume), and the benefit from claiming more conversions isn't as low hanging as other "efficiency" gains. The "attribution mechanisms" you mention are precisely one of the drivers for the pervasive data collection that is in AdTech.