It doesn't really surprise me at all. Virtually 100% of my clicks on ads are accidental - either the touchpad registered a tap when I didn't intend it, or, in

It doesn't really surprise me at all. Virtually 100% of my clicks on ads are accidental - either the touchpad registered a tap when I didn't intend it, or, in the ever-increasing case of ads moving around on the page, because the ad popped in front of what I actually intended to click on. To tell the truth, the ads may be working, insofar as sometimes I will go to find out more based on an ad. But you won't see it in your click-through rates. I'll get to your website by opening a new tab and searching in DDG, because at this point I'm so annoyed by adtech and all their scumminess that I'm not willing to give them any additional data if I can possibly avoid it.