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No doubt, there is fraud in the system. If you want to be successful in using these ad platforms for your business, you will have to accept that as a fact of li
by omarchowdhury 7y ago
No doubt, there is fraud in the system. If you want to be successful in using these ad platforms for your business, you will have to accept that as a fact of life.
What you need to do is to exclude bad placements/websites from your campaign. But even before that, you have to see if your ads + landing page are compelling, or you'll just waste a ton of money.
- navigatesol 7y ago>But even before that, you have to see if your ads + landing page are compelling, or you'll just waste a ton of money. And how do you determine that, ex ante?
- omarchowdhury 7y agoThis part is more art than science, and requires being objective about the subjective, and what I mean by that is: being honest about what you're offering and if it's actually valuable to your prospects, and then seeing if how you're presenting your offer is simultaneously clear and breaks through the noise. At the end of the day we're still talking about sales, just in a new form, in a multi-dimensional bazaar called the Internet.