Exactly this. Are you retargeting someone immediately after they purchased? Before their purchase even arrived? Is it a good targeting list? We have 3 buckets

Exactly this. Are you retargeting someone immediately after they purchased? Before their purchase even arrived? Is it a good targeting list? We have 3 buckets of customers, based on historical buying cycle: 0-30, 31-60, 61-90. We run retargeting within their purchase cycle, which is friendly and relevant. Customers get churned out of retargeting if not within their buying cycle, which saves us money, and saves them irritation.