Being aware that something might be fake and actually not getting influenced by it are not the same though. Particularly when it's reinforcing an existing belie

Being aware that something might be fake and actually not getting influenced by it are not the same though. Particularly when it's reinforcing an existing belief, but it already starts when being a little gullible provides more entertainment value than being sceptical. It's hard to predict actual effects, I don't think that anyone could have foreseen that the primary use of stills image editing for manipulation is not the perfect crime of an elaborate fake but a barrage of provocatively simple memes that don't even pretend to care about believability. The act of sharing is the message.