Well you need to give time for market to readjust so the ramp-up is a grade period - but instead of doing it 1% per year you do it in 5% per year or some simila

Well you need to give time for market to readjust so the ramp-up is a grade period - but instead of doing it 1% per year you do it in 5% per year or some similar significant increment - this way you're clearly signaling what's going to happen without completely screwing people who invested in ICU.