The idea that form communicates to us more strongly than function is particularly strong and resonant. We have moved into an era of fashion in hardware and soft

The idea that form communicates to us more strongly than function is particularly strong and resonant. We have moved into an era of fashion in hardware and software: look and style sells more than underlying functionality. Apple have rode this particular wave most noticably and successfully out of the tech giants, but the entire marketplace has shifted into this niche.