Yes, I got it mixed up. In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environm

Yes, I got it mixed up. In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations, multivariate testing can theoretically test the effectiveness of limitless combinations.