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What about it looked really cool?

• 013a 7y ago
  It had some deeper financial analytics capabilities that you'd traditionally only get with a service like Mint or a more modern bank like Simple, such as flow analysis (seeing comparisons between amount-in/amount-out and extrapolating for the month) and expense categorization analysis. More importantly, it had a Great UX; the primary Chase app is Good, but not Great, and having a Great UX encourages the usage of these features to better maintain strong financial health.