Because AWS et. al. are considerably more than just instances? There's a whole host of services that make dev and deployment at lot easier. Though instance co

Because AWS et. al. are considerably more than just instances? There's a whole host of services that make dev and deployment at lot easier. Though instance costs are more expensive ... that's not the issue, the issue is 'TCO' (total cost of ownership) not 'server cost'. If your team can move at 2x the speed on AWS, well that's worth a lot. Cloud services are very useful, so the article raises a very legit concern/paradox.