Don't forget too that: 1. They are also targeting people with no gaming pc / console 2. A big part of the plan is the leverage Youtube to bring people in 3.

Don't forget too that: 1. They are also targeting people with no gaming pc / console 2. A big part of the plan is the leverage Youtube to bring people in 3. Most of the infrastructure is already there for the rest of Google, so this isn't too much of an overhead for them Put all this together, and it doesn't look as crazy as some think it is. #2 is really the crux of the strategy though.