I like the notion of "strong opinions, weakly held": https://bobsutton.typepad.com/my_weblog/2006/07/strong_opinions.html https://bobsutton.typepad.com/my_weblo

I like the notion of "strong opinions, weakly held": https://bobsutton.typepad.com/my_weblog/2006/07/strong_opinions.html https://bobsutton.typepad.com/my_weblog/2006/07/strong_opini... """ Bob explained that weak opinions are problematic because people aren’t inspired to develop the best arguments possible for them, or to put forth the energy required to test them. Bob explained that it was just as important, however, to not be too attached to what you believe because, otherwise, it undermines your ability to “see” and “hear” evidence that clashes with your opinions. """ I think these strong opinions change when there is information to do so, and that's probably where the whole "stay focused and keep shipping" idea comes from: collect soft feedback, hard metrics, and otherwise information by providing a product-as-a-hypothesis. The more often you ship and measure, the better your direction and your alignment with what people will pay for.