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Yes, in split testing you can test as many different versions as you like. Multivariate testing is different. You can read about the difference in the recent po

Yes, in split testing you can test as many different versions as you like. Multivariate testing is different. You can read about the difference in the recent post I wrote: http://visualwebsiteoptimizer.com/split-testing-blog/difference-ab-testing-multivariate-testing/ http://visualwebsiteoptimizer.com/split-testing-blog/differe...

revorad 16y ago
From your post: In A/B testing you split traffic amongst two or more completely different versions of a webpage (landing page, home page, etc.) The variations of your original page can differ in any manner. You can either just change the headline; or you can even change entire design, layout, offer and what not in the variations. In multivariate test, you identify a few key areas/sections of a page and then create variations for those sections specifically (as opposed to creating variations of whole page in an A/B split test). I thought multivariate testing was testing lots of different variables (as the name suggests) at once, while A/B testing is just testing two variations of one variable at a time. Edited after eru's comment below: Multivariate testing is an extreme form of A/B testing.
- eru 16y ago
  I guess you should go with the general definition of multivariate testing (http://en.wikipedia.org/wiki/Multivariate_testing http://en.wikipedia.org/wiki/Multivariate_testing) as it is used in statistics.
  - revorad 16y ago
    Yes, I got it mixed up. In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations, multivariate testing can theoretically test the effectiveness of limitless combinations.

revorad 16y ago

From your post: In A/B testing you split traffic amongst two or more completely different versions of a webpage (landing page, home page, etc.) The variations of your original page can differ in any manner. You can either just change the headline; or you can even change entire design, layout, offer and what not in the variations. In multivariate test, you identify a few key areas/sections of a page and then create variations for those sections specifically (as opposed to creating variations of whole page in an A/B split test). I thought multivariate testing was testing lots of different variables (as the name suggests) at once, while A/B testing is just testing two variations of one variable at a time. Edited after eru's comment below: Multivariate testing is an extreme form of A/B testing.

eru 16y ago
I guess you should go with the general definition of multivariate testing (http://en.wikipedia.org/wiki/Multivariate_testing http://en.wikipedia.org/wiki/Multivariate_testing) as it is used in statistics.
- revorad 16y ago
  Yes, I got it mixed up. In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations, multivariate testing can theoretically test the effectiveness of limitless combinations.