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Do you have a source for this? "Just like how Coca-Cola and Pepsi have two-dozen drink products each even though 78% of Coca-Cola's gallon sales come from actu
by eavc 16y ago
Do you have a source for this?
"Just like how Coca-Cola and Pepsi have two-dozen drink products each even though 78% of Coca-Cola's gallon sales come from actual "Coca-Cola"."
I'm just curious because I'd be shocked if 78% of Coca-Cola's sales by volume were from actual Coca-Cola. They don't have dozens of drinks, they have hundreds.
- azim 16y agoI was curious too, so I looked it up. Wikipedia also quotes the 78% number, citing Coca-Cola Co's 2005 SEC filing [1]. However, a cursory read of their SEC filing reveals this: "In 2005, concentrates and syrups for beverages bearing the trademark "Coca-Cola" or including the trademark "Coke" ("Coca-Cola Trademark Beverages") accounted for approximately 55 percent of the Company's total gallon sales." [2] It's possible the 78% number the Wikipedia article is drawing from is based on a newer SEC report which isn't cited correctly. Edit: I Looked up their 10-k from Feb 2010 and found this: "Trademark Coca-Cola Beverages accounted for approximately 51 percent, 51 percent and 53 percent of our worldwide unit case volume for 2009, 2008 and 2007, respectively." [3] So it looks like Wikipedia may have incorrect information! [1] http://en.wikipedia.org/wiki/The_Coca-Cola_Company#Revenue http://en.wikipedia.org/wiki/The_Coca-Cola_Company#Revenue [2] http://www.sec.gov/Archives/edgar/data/21344/000104746906002588/a2167326z10-k.htm http://www.sec.gov/Archives/edgar/data/21344/000104746906002... [3] http://ir.thecoca-colacompany.com/phoenix.zhtml?c=94566&p=irol-SECText&TEXT=aHR0cDovL2lyLmludC53ZXN0bGF3YnVzaW5lc3MuY29tL2RvY3VtZW50L3YxLzAwMDEwNDc0NjktMTAtMDAxNDc2L3htbC9zdWJkb2N1bWVudC8xL3BhZ2UvNw%3d%3d http://ir.thecoca-colacompany.com/phoenix.zhtml?c=94566&...
- gridspy 16y agoI hope you edited the corresponding wikipedia page.
- electromagnetic 16y agoI stand corrected, it sounds like the ~55% figure is "Coca-Cola" products as in Original, Diet, Diet Caffeine Free, Zero, Diet with lemon, etc. I wonder if the 78% figure is from Coca-Cola 'company' drinks, like Sprite, Fanta, etc and the remaining 22% is subsidiary sales like Vitamin Water (Energy Brands subsidiary), etc.