I wouldn't say that increasing business efficiency is necessarily an ethical problem, even if it theoretically eliminates jobs. There's always natural turnover

I wouldn't say that increasing business efficiency is necessarily an ethical problem, even if it theoretically eliminates jobs. There's always natural turnover as humanity progresses where certain jobs get eliminated and others get created. I think the key differentiator is to not push that wheel too quickly; it becomes a problem when a whole job field gets disrupted overnight, as opposed to over the course of years where people have the time to transition (and retire and enter the workforce). In fact, some of the most straightforwardly value-creating companies I've seen are B2B; things like Basecamp: https://basecamp.com/ https://basecamp.com/ Other areas that seem to not be (inherently) problematic: - Embedded - Tooling - Communication - Industrial - Scientific