I haven't followed reddit in years, and reddit.com's not letting me log in to search for the posts where I raised this speculation, but I think that any busines

I haven't followed reddit in years, and reddit.com's not letting me log in to search for the posts where I raised this speculation, but I think that any business which controls a website like reddit has a huge marketing advantage. I saw some high-scoring posts which I believed didn't merit much attention and which seemed to be shilling for Conde Nast products. So they may be getting value out of the site without explicit monetization.