We are. Actually I think more startups are than you're assuming. There are two reasons that this is not obvious: - Usually a good solution to a hard problem

We are. Actually I think more startups are than you're assuming. There are two reasons that this is not obvious: - Usually a good solution to a hard problem looks easy to users. - Simple problems get a lot harder when they're forced to scale. Just keeping things from flying apart at the hinges often involves significant optimization and engineering problems.