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I thought Google was just search and a few services like Drive, Docs, Gmail etc Shouldn't Stadia fall under the branch of Alphabet and omit all instances of usi

I thought Google was just search and a few services like Drive, Docs, Gmail etc Shouldn't Stadia fall under the branch of Alphabet and omit all instances of using 'Google' in their marketing? Why use the Google name for something not remotely related to search?

mfatica 7y ago
Because the Google brand is still orders of magnitude more recognized than Alphabet especially in mass market. I would wager a decent chunk of their target audience doesn't even know what Alphabet is
- rhino369 7y ago
  I'm not even sure why they tried to brand a conglomerate holding company anyway.
  - paxys 7y ago
    They didn't. Alphabet has zero branding, barely even a web site. The stock itself is still called GOOG.
jefft255 7y ago
Google is much more than that; think Google Cloud, which I think this falls into. Also even hardware (Chromecast, Pixel) falls under the Google umbrella!
alekratz 7y ago
Brand identity, I suspect. They're the only folks in the world who are allowed to (legally) prepend "Google" to a service or product, which is essentially free marketing.
aroman 7y ago
Google is way more than search. YouTube, Cloud, Android, and Pixel are all part of Google.