The story is also a clickbait headline from an SEO-discussion website, who presumably know a thing or two about driving traffic to themselves. Despite the headl

The story is also a clickbait headline from an SEO-discussion website, who presumably know a thing or two about driving traffic to themselves. Despite the headline and lede, this isn't a 50% traffic drop for the Daily Mail, it's a 50% drop in Google search traffic specifically. Without some more context, like which other sites this hit and what's changed (ranking drop? fewer search matches?), this is basically a non-story.