That's not how I think about it, though. It's not about the principles of a website using ads or issues with advertising companies. I just personally don't want

That's not how I think about it, though. It's not about the principles of a website using ads or issues with advertising companies. I just personally don't want to see them. If I'm using a Google service, I generally see no or almost no ads because I use uBlock Origin, so I'm not bothered at all. And I actually do subscribe to YouTube Premium because there's no decent way to block ads in the mobile apps, as far as I know. I do like Google's services, and I do understand they couldn't exist without ads, so I know there's a little bit of cognitive dissonance there. But for me, if I can block the ads, then I'm not going to complain. The only time I boycott a site is if they lock you out of the site if they detect you're using an ad blocker. (I'm okay with small messages politely suggesting you turn it off if they don't otherwise restrict access to the site. I always ignore them, though.)