The gaming part could actually be natural product, not necessarily ill-willed intent. The headline creation and news selection promote clickbait within organiz

The gaming part could actually be natural product, not necessarily ill-willed intent. The headline creation and news selection promote clickbait within organization. The most outlandish and catchy stuff gets most revenue, why spend days/week/months on quality article that will be surpassed in terms of ROI by gossip drop? Over time ppl working in Daily Mail would naturally write stuff that trends on google. And I wager that what was trending on google had a good chance to trend amongst their target audience too (stuff that triggers emotional responses).