google does. thats literally the point of pagerank, was for them to decide. thats what differentiated them from other search engines, was evaluating link quali

google does. thats literally the point of pagerank, was for them to decide. thats what differentiated them from other search engines, was evaluating link quality differently. I know they have taken over the market, but it used to be, if a search engine didnt do a good job of sifting and ranking information, people would move to a new one. infoseek, webcrawler, yahoo, lycos, altavista, hotbot, ask jeeves, msn, alltheweb, teoma. Youre arguing against the business model itself, which is that the company is RANKING content. It CANT be unbiased. Think about it not as pushing things down, but choosing what to surface to the top. Hopefully cream. They have two tasks, find good content bring it to the top, and detect bad content impersonating good content and punish it for fraud.