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I am not conflicted at all, Daily Mail clearly gamed the system in order to inflate their clickrate. System was updated to make it harder to be gamed, inflated
by me_me_me 7y ago
I am not conflicted at all, Daily Mail clearly gamed the system in order to inflate their clickrate.
System was updated to make it harder to be gamed, inflated clicks are back to what it suppose to be.
Maybe instead of trying to sell drama and rage headlines they could focus on actually producing worthwhile content... but then again its Daily Mail.
What would be interesting is to see how other papers were affected by this.
- dev_dull 7y agoWhere do you see it was they were gaming the system? Their site was clearly popular. From what I see they were targeted based on the perception of that content’s value.
- me_me_me 7y agoThe gaming part could actually be natural product, not necessarily ill-willed intent. The headline creation and news selection promote clickbait within organization. The most outlandish and catchy stuff gets most revenue, why spend days/week/months on quality article that will be surpassed in terms of ROI by gossip drop? Over time ppl working in Daily Mail would naturally write stuff that trends on google. And I wager that what was trending on google had a good chance to trend amongst their target audience too (stuff that triggers emotional responses).