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Having a brief look at their traffic on Ahrefs; They've lost a bit of traffic, but it doesn't look like it's halved: 59 million to 49 million. https://i.imgur.c
by Matsta 7y ago
Having a brief look at their traffic on Ahrefs; They've lost a bit of traffic, but it doesn't look like it's halved: 59 million to 49 million. https://i.imgur.com/fB1z5aq.png https://i.imgur.com/fB1z5aq.png
Having a look at what their organic search movements are, most of them are just for celebrity names. Here's a screenshot: https://i.imgur.com/NvWT0Y3.png https://i.imgur.com/NvWT0Y3.png
It seems in this update, and Google is putting a lot less emphasis on the word count. Instead, they are putting more emphasis on having the exact keyword in the title tag and coming from a domain with a lot of authority.
Google could have also struck DailyMail with a Manual Action (aka a penalty for breaking their TOS) which would vastly affect their organic traffic. Manual action is explained here: https://support.google.com/webmasters/answer/9044175?hl=en https://support.google.com/webmasters/answer/9044175?hl=en
- nthuser 7y agoNo offense, but you clearly did not read the article.
- dang 7y agoWould you mind reviewing the site guidelines at https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html? This comment breaks them. If you read the article, it would be helpful to mention specific relevant info.
- Bartweiss 7y ago> They've lost a bit of traffic, but it doesn't look like it's halved: 59 million to 49 million. The article is very sloppy about this, with a clickbait framing, but the actual claim is "we saw a massive drop in Search traffic from Google (lost 50% of daily traffic)", which I'm almost certain means 50% of Google search traffic.
- Matsta 7y agoYes - Ahrefs only measures Google search traffic. If you were to use something like Similarweb, it will give you a estimate of overall traffic from all platforms: https://www.similarweb.com/website/dailymail.co.uk https://www.similarweb.com/website/dailymail.co.uk
- joelrunyon 7y agoSemRush is showing some more accurate updates it seems for a lot of sites on the latest update. This seems to be closer to a 35% cut (just from external data).
- zone411 7y ago15.3 mil to 11.1 mil/day on SEMrush.